Salesforce Marketing Cloud · CRM Architecture · Marketing Automation
Hi, I'm Eduardo
Arias.
Salesforce Marketing Cloud Technical Architect with 13+ years of experience building scalable, data-driven marketing solutions for enterprise organizations.
About
Background
I'm a Salesforce Marketing Cloud Technical Architect specializing in marketing automation, data-driven campaign architecture, and enterprise-scale CRM integrations. With over 13 years in the industry, I help organizations design and implement marketing technology solutions — from Journey Builder and Email Studio to Braze and Data Cloud — that are powerful, scalable, and maintainable.
Credentials
Certifications & Accreditations
Trailhead Ranger
Salesforce Administrator
MC Email Specialist
MC Administrator
MC Consultant
MC Developer
MC Personalization Accredited Pro
MC Data Cloud Consultant
Braze Certified Marketer
Braze Certified Web SDK
Expertise
Skills
Salesforce Marketing Cloud
Data Cloud
AMPscript
SSJS
SQL
Journey Builder
Email Studio
Automation Studio
Braze
Google Analytics
CRM Architecture
API Integrations
HTML / CSS
JavaScript
Marketing Automation